Why most investors don’t fail because of the stock market – but because of themselves.

Imagine your most important financial adviser is 300,000 years old, has never seen a share price chart and reacts to market volatility much as he would to a sabre-toothed tiger. Welcome to your own mind.
Our brain is a masterpiece of evolution – but it was optimised for survival on the savannah, not for patiently weathering bear market phases. What once saved lives (immediate reaction to danger, short-term focus on rewards, herd instinct) now costs us returns. And it does so with a precision that would be impressive were it not so costly.

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